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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

Back2Broadway Month Launches!
September 09, 2009
THE FIRST-EVER BACK2BROADWAY VIDEO PRESS RELEASE LAUNCHES ON www.ILoveNYTheater.com/connect

NEW SHOWS * FREE EVENTS * SPECIAL TICKET OFFERS* GREAT DINING DEALS and more


To celebrate the launch of Back2Broadway Month, Broadway performers participated in the first-ever video press release announcing the exciting free events happening all throughout September. This video will live on the newly launched Broadway League video channel on YouTube, which can be found on the Back2Broadway official site: www.ILoveNYTheater.com/connect.

All month long, The Broadway League will release videos promoting the many Back2Broadway free events, dining deals, show offers, and more. This is the first-ever video press release created by The Broadway League, and coincides with the launch of their official Twitter (twitter.com/thebwayleague), which will cover all happenings on Broadway for the Twitterverse. The Back2Broadway website also features a “Twitter Watch” (powered by BroadwayWorld.com) where Twitter users can follow all of the tweeting Back2Broadway shows and performers in one place.

Back2Broadway Month will celebrate the entire Broadway industry and community and highlight the new season with free events, great ticket offers, special dining deals, talkbacks, concerts, interactive activities and more. Raffles and giveaways will be offered at each event.

KEY DATES:

SUNDAY, SEPTEMBER 13th at 11:30am
Broadway on Broadway® free concert presented by the all-new 2010 Buick LaCrosse and Continental Airlines - Stars of current shows and new productions perform live for tens of thousands of theatre fans on a giant outdoor stage at Times Square, the Crossroads of the World!

TUESDAY, SEPTEMBER 15th and WEDNESDAY, SEPTEMBER 16th
Kids Go Free! www.KidsNightonBroadway.com - Kids get to see participating Broadway shows for free when accompanied by a full paying adult, plus panels and workshops.

TUESDAY, SEPTEMBER 15th
Kids' TOWN HALL
Join Camp Broadway and members of The Broadway League's Kids Advisory Board in celebrating Kids' Night on Broadway® with a one-hour meeting moderated by Tony Award®-winner Gregory Jbara, who plays Dad in Billy Elliot the Musical! He will encourage kids to share their opinions, ideas, and experiences on a variety of Broadway related topics.

SUNDAY, SEPTEMBER 20th
Broadway Tweet-up via Twitter – The first ever Broadway-wide interactive Tweet-up with shows, performers, and fans.

TUESDAY, SEPTEMBER 22nd
Broadway Salutes – A unique public celebration presented by The Broadway League and the Coalition of Broadway Unions and Guilds (COBUG) honoring the myriad of artists who have made Broadway great for decades – with special recognition for those who have worked 25, 35, and 50 years in their respective theatrical craft.

SUNDAY, SEPTEMBER 27th
Broadway Flea Market and Grand Auction benefiting Broadway Cares/Equity Fights AIDS – The biggest and brightest stars from Broadway, Off-Broadway, dance and daytime television come out to greet fans and sell memorabilia. Costume pieces, autographs, original scripts, rare photographs, and more.

To get more information and a full calendar of events, visit ILoveNYTheater.com And also find us on Facebook and Twitter

WEEKLY EVENTS:

TUESDAYS!
Insider View Post-Show Talkbacks – Get a unique perspective on how a Broadway show comes together.

WEDNESDAYS!
SIRIUS XM Radio “Live on Broadway” Lunchtime Concerts hosted by Seth Rudetsky - Free live taping of weekly national satellite radio program featuring musical performances and interviews with Broadway stars.

WEDNESDAYS!
Star Chats: Panel discussions featuring Broadway stars and insiders.

THURSDAYS!
Broadway Open Call Karaoke - Sing your favorite show tunes in the heart of Times Square, hosted by Seth Rudetsky! Pre-Theatre Happy Hour!

FRIDAYS!
Broadway Dance Studio – Learn the hottest moves in the middle of the theatre district!

SATURDAYS!
Broadway Open House Theatre Tours – An exclusive look at what goes on in Broadway’s historic playhouses before the audience comes in.

Back2Broadway is presented by:
The Broadway League

With additional support from:
Clear Channel Spectacolor
NYC & Co.
SIRIUS XM Radio
The New York Times
Times Square Alliance