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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

Commercial Theater Institute Announces the 2011-2012 Season
September 12, 2011


COMMERCIAL THEATER INSTITUTE
Announces the 2011-2012 Season

A NEW SEASON BRINGS NEW COURSES, NEW CITIES, & NEW WAYS TO SAVE!

ONLINE REGISTRATION:
www.CommercialTheaterInstitute.com

(New York, NY)  September 12, 2011– The Commercial Theater Institute (CTI) has announced its complete season line-up for 2011-2012. With over a dozen different courses, this season is made up of brand new seminars, new cities, old favorites and more.

New Course Selections

Behind the Scenes: Six Nights at the Theatre with CTI
Oct 11-Nov 15, 2011

This is your opportunity to join CTI for six nights of theatre followed by six exclusive post show experiences. What better way to learn about producing in the theatre than to actually experience it? The current list of shows is available on the website.

14- Week (Plus 2 Extra Weeks!)
January 9th- April 23rd 2012

Due to its growing popularity this intensive program, presenting a comprehensive look at numerous aspects of the theatrical producing in the commercial arena, has been extended for 2 extra weeks! Applications are available at commercialtheaterinstitute.com.

Ft. Lauderdale One-Day Seminar: The Business Behind the Show
January 27th, 2012

CTI is headed to Florida, so join us as we help potential investors and theatre fans explore the journey from development to opening night.

And More!

New Ways to Attend: Webinars

You don’t even need to be in NYC to attend your favorite CTI course. The 2011-2012 season will offer three webinars that you can participate in from the comfort of your home or office.

Investor Relations: Finding, Soliciting, and Fussing 
December 16th, 2011

“Show me the money.”  How to find it?  How to make every investment a positive experience for those involved?  This one day seminar will review specific strategies for how to identify financial sources, how to develop and present an investment proposition.  And finally, how to communicate, inform and involve investors as the project unfolds.

Marketing, Measurement & Analysis: ( Webinar Simulcast)
February 10th, 2012

In an era when the ability to understand the demographics of our customers and their ticket buying behavior becomes increasingly crucial, we need to amp up our ability to more deeply mine the data we have at hand.

Sales Tactics: What To Do? When To Do It? What to Spend?
May 4th, 2012

There are an overwhelming number of industry wide marketing efforts that producers use to sell tickets and promote their shows, but how do you identify which ones will work best for you? How much do you have to invest in order to see results? Do some tactics work better for musicals than plays? This course will outline traditional strategies, new industry initiatives, and out of the box ideas.

New Ways To Save

Registrants now have the opportunity to sign up early and save on select courses. Signing up 30 days in advance for specific one-day and weekend seminars can save 20% off the regular course price.

A complete class schedule is attached and additional details and registration information for all courses can be found at commercialtheaterinstitute.com. Also, be sure to follow us on Twitter @CTIPrograms or on facebook.com/CommercialTheaterInstitute.

The Commercial Theater Institute, now in its 31st year, is a project of Theatre Development Fund (TDF) and The Broadway League. Dedicated to training the next generation of commercial theatre producers, CTI provides resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage. 

CTI Executive Director Jed Bernstein commented, “Interest in our programs is at an all time high, especially in challenging economic times. CTI works tirelessly to enhance its popular and most effective programs, while creating new seminars to fulfill the need of an evolving marketplace.”

Charlotte St. Martin, Executive Director of The Broadway League said, “CTI is a program that continues to produce the most successful and notable producers of tomorrow. The Broadway League is proud to partner with CTI’s many initiatives, and the expansion of its programs is a testament to a long-term commitment to the business of Broadway.”

Victoria Bailey, Executive Director of Theatre Development Fund said: "It's exciting to see how CTI is growing to meet the needs of a new generation of theatre producers." 

#  #  #

The Commercial Theater Institute, now in its 31st year, is a project of Theatre Development Fund (TDF) and The Broadway League, Inc. Dedicated to training the next generation of commercial theatre producers, CTI provides resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage. 

The Broadway League
The Broadway League, founded in 1930, is the national trade association for the Broadway industry.  The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers in over 200 North American cities, as well as suppliers of goods and services to the theatre industry.  Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. www.BroadwayLeague.com
www.ILoveNYTheater.com, www.ibdb.com Follow TheBwayLeague on Twitter, Like the The Broadway League page on Facebook
Download the free ILoveNYTheater app for iPhone, iPad,and iTouch on iTunes

Theatre Development Fund (TDF) has played a unique role in strengthening live theatre and dance in New York City for the past 42 years. This not-for-profit service organization’s programs have provided 78 million people access to the theatre at discount prices (with theatre lovers who would normally not be able to attend live performance) and returned nearly 2 billion dollars in revenue to thousands of theatre, dance and music productions. Best known for its TKTS Discount Booths, TDF’s membership, voucher, access and education programs as well as its Costume Collection, help to make the unique experience of theatre available to everyone. TDF recently published its first book, Outrageous Fortune: The Life and Times of the New American Play. To learn more about TDF, go to: www.tdf.org.

 

CTI 2011-2012 Course Schedule*

               
OCTOBER
BEHIND THE SCENES: SIX NIGHTS AT THE THEATRE WITH CTI
Tuesday, October 11th – Tuesday, November 15th, 2011

WHO GETS WHAT?
Friday, Oct. 21st, 2011

NOVEMBER
LA ONE-DAY CASE STUDY: 99 SEAT THEATRE PRODUCING: MAXIMIZING SUCCESS
Friday, Nov. 11th, 2011

HERE’S THE PITCH          
Friday, Nov. 18th, 2011

DECEMBER
INVESTOR RELATIONS: FINDING SOLICITING AND FUSSING ( WEBINAR)
Friday, Dec. 16th, 2011                      

JANUARY                                                                                                                                                                             
FOURTEEN WEEK PROGRAM (PLUS 2 EXTRA WEEKS!)
Monday, Jan. 9th – Monday, April 23rd, 2012

FT LAUDERDALE 1 DAY SEMINAR: THE BUSINESS BEHIND THE SHOW
Friday, January 27th, 2012
                               
FEBRUARY
MARKETING, MEASUREMENT & ANALYSIS: A HALF DAY SEMINAR (AND WEBINAR SIMULCAST)
Friday, Feb. 10th, 2012

MARCH
PRODUCING WORKSHOPS, READINGS, & SHOWCASES
Friday, Mar. 9th, 2012

CHICAGO ONE-DAY SEMINAR: “I HAVE A HIT IN CHICAGO…NOW WHAT?”
Friday, March 23rd, 2012

APRIL
SO, YOU WANT TO BE A PRODUCER?! ULTIMATE THREE DAY NEW YORK WEEKEND INTENSIVE
Friday, April 20th – Sunday April 22nd, 2012

MAY
SALES TACTICS: WHAT TO DO? WHEN TO DO IT? WHAT TO SPEND?
May 4th, 2012

INVESTOR RELATIONS: FINDING SOLICITING AND FUSSING
Friday, May 18th, 2012

JULY
5th ANNUAL CTI-O’NEILL SUMMER WORKSHOP
DATES TBD

                               

* Subject to Change