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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

KIDS’ NIGHT ON BROADWAY 2010 TICKETS GO ON SALE MONDAY @ NOON
November 05, 2009
TUESDAY, FEBRUARY 2, WEDNESDAY, FEBRUARY 3, PLUS: Tickets available for matinee + evening shows on SUPERBOWL SUNDAY, FEBRUARY 7!

The Broadway League announced today that tickets for participating shows for the 14th annual KIDS’ NIGHT ON BROADWAY (KidsNightonBroadway.com) will go on sale on Monday, November 9, 2009 at 12pm noon EST.
 
KIDS’ NIGHT ON BROADWAY is when kids ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult. A KIDS’ NIGHT ON BROADWAY ticket includes pre-theatre parties, restaurant discounts, parking discounts, special edition Kids’ Playbill provided by Theatre Development Fund, educational programs in cooperation with Thru the Stage Door and more.
 
“The Broadway League believes that when kids experience Broadway shows, they become hooked for life!” says Charlotte St. Martin, Executive Director of The Broadway League. “Live theatre – thought-provoking plays and captivating musicals – can enrich lives and inspire kids of all ages.”
 
The 14th annual KIDS’ NIGHT ON BROADWAY kicks off in New York City on February 2, 2010 with a pre-theatre party at Madame Tussauds New York. Kids’ Night ticket holders will experience unique theatre activities as well as the famous attraction for free! Pre-theatre events will also take place on February 3rd at Madame Tussauds New York.Festivities on February 7th will be announced soon.
 
KIDS’ NIGHT ON BROADWAY also takes place in several other cities, with different shows putting their own spin on the event, on different dates throughout the year. Cities and shows include: The 101 Dalmatians Musical in Nashville, TN and East Lansing, MI; Cirque Dreams Holidaze in Memphis, TN, Grease in Charlotte, NC and Rochester, NY; Cirque Dreams Illumination in Denver, CO, Grand Rapids, MI, and Waterbury, CT;  Legally Blonde, The Musical in St. Louis, MO; The Lion King in Boston, MA, Little House on the Prairie, The Musical in Appleton, WI, Omaha, NE and Houston, TX; MAMMA MIA! in Sarasota, FL; Mary Poppins in Denver, Co; South Pacific in Houston, TX; STOMP in Little Rock, AR and Melbourne, FL; and Xanadu in Costa Mesa, CA and Sarasota,  FL.
 
The Broadway “KIDS TABLE” was created to enhance the educational components of KIDS’ NIGHT ON BROADWAY and to make Broadway an even more unforgettable experience. Three kids (and their guests) will have a chance to be randomly selected to attend a special pre-theatre dinner with a celebrated Broadway performer and receive complimentary tickets to a Broadway show.
 
For a chance to participate in the KIDS TABLE on February 2nd, kids should visit KidsNightonBroadway.com and click on KIDS TABLE. They will need to read through Thru the Stage Door's newest study guide, "Broadway 101," and click on the KIDS TABLE tab when finished.
 
Theatregoers can visit KidsNightonBroadway.com to purchase tickets to KIDS’ NIGHT ON BROADWAY, for a chance to participate in the “KIDS TABLE,” find more information, and to view the list of discounted restaurants and parking garages. Tickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices. USE CODE KNOB2010.
 
Participating shows* (to date) include:
 
Tuesday, February 2, 2010 (evening)
Wednesday, February 3, 2010 (evening)
Sunday, February 7, 2010 (matinee and evening)
 
Broadway Shows:
BILLY ELLIOT THE MUSICAL
BYE BYE BIRDIE
CHICAGO
FELA!
FINIAN’S RAINBOW
HAIR
IN THE HEIGHTS
THE LION KING
MARY POPPINS
MAMMA MIA!
MEMPHIS
NEXT TO NORMAL
OLEANNA
THE PHANTOM OF THE OPERA
RAGTIME
RODGERS & HAMMERSTEIN'S SOUTH PACIFIC
SUPERIOR DONUTS
WEST SIDE STORY
WICKED
 
Off Broadway Shows:
ALTAR BOYZ
AVENUE Q
STOMP
 
(*subject to change, and some shows not available for all performances)
 
All information about Kids Night on Broadway and the Kids Advisory Board can be found at KidsNightOnBroadway.com and on Facebook.
 

KIDS’ NIGHT ON BROADWAYSOUVENIR PLAYBILL: Written entirely by teens, this special educational keepsake takes a behind-the-scenes look at the creation of Broadway shows and gives voice to young theatre fans. Generously provided by Theatre Development Fund, the Playbill is provided free of charge to all kids who attend the theatre on Kids' Night on Broadway, and is available for download at KidsNightonBroadway.com.   It also contains extensive listings of theatre books, websites, and additional educational resources.

 
CAUSE-RELATED EFFORTS: The Broadway Green Alliance (BGA) is an industry-wide initiative that educates, motivates and inspires the theatre community and its patrons to adopt environmentally friendlier practices and reduce our carbon footprint. Working with the Natural Resources Defense Council (NRDC), the BGA is deeply committed to being a leader in environmental stewardship across all areas of our industry to leave a cleaner, greener world for generations yet to come.
 
The KIDS ADVISORY BOARD is composed of thirty theatre-loving kids ages 11 to 16 from around the country. Research demonstrates that kids who attend Broadway shows are more likely to return to Broadway as adults, and to introduce theatre to their own children, so The Broadway League’s KIDS ADVISORY BOARD helps develop and implement kid-oriented programs, events and digital initiatives. The three main areas of focus are: creating a sense of community for kids interested in Broadway theatergoing; advising how to enhance Kids’ Night on Broadway, and recommending ways to make Broadway a better experience for young people.
ENHANCED EDUCATIONAL COMPONENTS: The educational components to build new theatergoing audiences and inspire a life-long love for the arts will be a key focus of pre-theatre events, and are in cooperation with Thru the Stage Door.
 
KIDS’ NIGHT ON BROADWAY is generously presented by The New York Times and is officially sponsored by Madame Tussauds New York, NBC4, and Theatre Development Fund. Kids’ Night on Broadway’s educational provider is Thru the Stage Door. Kids’ Night on Broadway salutes the Broadway Green Alliance in helping to generate awareness for going green. Kids’ Night on Broadway welcomes Visa, the preferred card of The Broadway League.