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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

The Broadway League Announces Official Launch of the Broadway Concierge & Ticket Center
September 18, 2008
Buy theatre tickets, make restaurant reservations and book a hotel
-- all at the same time!


Broadway events to take place every Wednesday

(New York, New York - September 18, 2008) Getting to Broadway just got easier! The Broadway Concierge & Ticket Center is the new service from The Broadway League that will offer audiences the official place to go for five-star Broadway hospitality and customized service for Broadway and Off-Broadway tickets and information.

Located inside the Times Square Information Center on Broadway between 46th & 47th streets, the first-of-its-kind program reflects Broadway's heightened focus on customer service to simplify and enhance the process of going to the theatre. It makes Broadway easier for both New Yorkers and visitors to New York!

The knowledgeable staff will offer a wide variety of services including: general Broadway information in six languages; show selection assistance; same-day and advance ticket purchase (regular and premium-priced); restaurant, hotel, and car service reservations; parking information; special packages; family guides; free neighborhood maps; plus special events and giveaways. Concierge services will be free to all who buy tickets from the ticket center. BroadwayLeague.com will post up-to-date information.

Charlotte St. Martin, Executive Director of The Broadway League, said, "Whether it's show information in six languages, reservations at a restaurant near the theatre, or suggestions on where to have a nightcap after the performance, the Broadway Concierge & Ticket Center is where theatregoers can get everything they need to complete their Broadway experience."

"The new Broadway Concierge & Ticket Center is a nice addition to the comprehensive roster of services that are within easy reach to visitors from around the globe," said George Fertitta, CEO of NYC & Company, the City's official marketing, tourism and partnership organization.  "We look forward to helping promote this new service, which will make the experience of visiting Broadway easier while helping to boost local businesses in the Times Square area."

St. Martin continues, "Our goal is to demystify the process and provide customized service to loyal theatregoers in the tri-state area and the many tourists who find their way to Times Square. With one stop, our specialists can help your family decide on a show, book your table at a nearby restaurant, and tell you where to park your car."

Among the festivities planned for the launch event on Thursday, September 18,th Bebe Neuwirth will perform an original song written by multiple Tony Award  winner Charles Strouse and Lee Adams in honor of the exciting new service for lovers of Broadway.

To further highlight the benefits the new hospitality center will provide to theatre patrons, Sirius XM Radio will present "SIRIUS Live on Broadway" at noon every Wednesday. The new program will feature interviews and performances with Broadway talent in front of a live audience, followed by autographing signing and photos ops.

Guests can also sign up for Audience Rewards, the first and only experiential rewards program that thanks patrons for their loyalty to Broadway and the performing arts.  A gift of 500 bonus points will be given to those who sign up at the Broadway Concierge & Ticket Center.   Another great feature is the Visa Signature VIP red carpet priority line, where Visa Signature cardholders can go straight to the front in their own exclusive line.

The Broadway Concierge & Ticket Center is located in the Times Square Information Center at 1560 Broadway (between 46th and 47th streets) and is open Monday through Saturday from 9am to 7pm and Sundays from 10am to 6pm.

The Broadway Concierge & Ticket Center is presented by Visa with support provided by the official sponsor, The New York Times. Visa is the preferred card of the Broadway Concierge & Ticket Center.

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The Broadway League, founded in 1930, is the national trade association for the Broadway industry.  The League's 600-plus members include theatre owners and operators, producers, presenters, and general managers in over 240 North American cities, as well as suppliers of goods and services to the theatre industry.  Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. Visit www.BroadwayLeague.com.