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The Broadway League
729 Seventh Avenue, 5th Floor
New York, NY 10019
CONTACT: Elisa Shevitz
Telephone: 212-764-1122
Email: EShevitz@broadway.org

FOR IMMEDIATE RELEASE

United Presents Taste of Broadway Concert
August 21, 2012
Broadway comes to Lower Manhattan Thursday 8/23 at the World Financial Center Plaza, New York, 12:30pm, free outdoor concert.

THURSDAY, AUGUST 23, 2012
WORLD FINANCIAL CENTER PLAZA, NEW YORK
12:30pm

Free outdoor concert in the heart of downtown

PRODUCED BY THE BROADWAY LEAGUE
IN PARTNERSHIP WITH ARTS BROOKFIELD

SPONSORED BY UNITED AIRLINES

(New York, NY) August 21, 2012 -- A Taste of Broadway concert, presented by United Airlines, will take place in lower Manhattan on Thursday, August 23rd at 12:30pm – 1:15pm at the World Financial Center Plaza (220 Vesey Street between North End Ave. and West St.) The free outdoor concert will be hosted by 2012 Tony Award® winners Judy Kaye and Michael McGrath, who are currently performing in Nice Work If You Can Get It, and will feature performances from Broadway shows. The Taste of Broadway concert is a sneak peek of the upcoming “Broadway on Broadway” concert that will take place on September 9th in Times Square.

Participating shows to date* include:

CHICAGO
MAMMA MIA!
NICE WORK IF YOU CAN GET IT
ROCK OF AGES
THE PHANTOM OF THE OPERA

*subject to change

Additional information can be found on www.ILoveNYTheater.com.

”United is pleased to partner with the League on the Taste of Broadway program which will bring some of the best acts on stage to World Financial Center Plaza community,” said Jeff Jones, Senior Manager of Sponsorships. “We are looking forward to the larger celebration in September when Broadway on Broadway takes over Time Square.”

Charlotte St. Martin, Executive Director of The Broadway League, stated, "There's a popular line that Broadway is the longest street in the world, so it makes sense that we're expanding our reach to lower Manhattan. We're thrilled for the opportunity to bring some of our brightest talents downtown to provide a sampling of Broadway, adding some razzle dazzle to lunchtime!"

“When Broadway’s biggest musicals make their way to Lower Manhattan for the very first time, it will bring to life this already vibrant community of workers, families and tourists,” said Debra Simon, Vice President and Artistic Director of Arts Brookfield. “Arts Brookfield is thrilled to work with the Broadway League and United Airlines to continue our commitment to presenting the best, free arts and culture programming in one of the busiest business hubs in the world.”

United Airlines is the title sponsor of Taste of Broadway and the official airline of The Broadway League.

About United
United Airlines and United Express operate an average of 5,605 flights a day to 375 airports on six continents from our hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark, San Francisco, Tokyo and Washington, D.C. In 2011, United carried more traffic than any other airline in the world, and operated more than two million flights carrying 142 million passengers. United is upgrading its cabins with more flat-bed seats in first and business class and more extra-legroom economy-class seating than any other airline in North America. United operates nearly 700 mainline aircraft and has orders for more than 270 new aircraft deliveries through 2022, including 50 Boeing 787 Dreamliners, 25 Airbus A350XWBs, and 100 Boeing 737 MAX 9 aircraft. United was rated the world's most admired airline on FORTUNE magazine's 2012 airline-industry list of the World's Most Admired Companies. Readers of Global Traveler magazine have voted United's MileagePlus program the best frequent flyer program for eight consecutive years. United is a founding member of Star Alliance, which provides service to 193 countries via 27 member airlines. More than 85,000 United employees reside in every U.S. state and in countries around the world. For more information, visit united.com or follow United on Twitter and Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol UAL.


About The Broadway League
The Broadway League, founded in 1930, is the national trade association for the Broadway industry.  The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers in over 240 North American cities, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. For more information, visit www.BroadwayLeague.com, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook at http://www.facebook.com/BroadwayLeague.

About Arts Brookfield
Since 1988 more than 3.5 million people have enjoyed over 2,500 cultural events at the World Financial Center presented by Arts Brookfield, one of the largest free, year-round, privately funded performing and visual arts programs on the east coast. As an initiative of Brookfield Office Properties, the owner, developer and manager of premier office properties in the United States, Canada and Australia, Arts Brookfield animates public spaces in major cities across North America including New York, Los Angeles, Houston, Denver and Toronto. Brookfield’s portfolio is comprised of interests in 110 properties totaling 78 million square feet in the downtown cores of New York, Washington, D.C., Houston, Los Angeles, Denver, Toronto, Calgary, Ottawa, Sydney, Melbourne and Perth, making it the global leader in the ownership and management of office assets.