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FOR IMMEDIATE RELEASE

VIVA BROADWAY FIESTA Pre-Theatre Party during Broadway Week - January 29, 2013 from 5-7pm at the Copacabana
January 23, 2013
PRE-THEATRE PARTY DURING BROADWAY WEEK

The Broadway League and Latin Trends will host the first official VIVA Broadway community event, VIVA Broadway Fiesta, a pre-theatre party on January 29^th from 5:00pm to 7:00pm at the legendary Copacabana on West 47^th Street in Times Square, in association with Broadway Week.

VIVA Broadway Advisory Board members and Broadway talent will celebrate this event with music, dancing, drinks provided by Chivas Regal and complimentary hors d'hoeuvres provided by a local restaurant. This free event is open to theatregoers who purchase tickets to Broadway Week, an NYC & Company program. Broadway Week is from January 22^nd to February 7^th, when 2-for-1 theatre tickets to participating Broadway shows are available by visiting nycgo.com/broadwayweek. Guests must RSVP to events@broadway.org and bring their show ticket for access to the party.

The Broadway League created Viva Broadway, a new audience development partnership with the Hispanic community, to help bridge the world of Broadway with Latino audiences around the country. The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre. A National Advisory Board of industry and cultural notables has been formed to help strategize and spread the word about all that Broadway has to offer this growing and vibrant community.

Telemundo 47's Odalys Molina, host of Acceso Total and Buenos Días Nueva York, will be on hand to cover the event.

La Mega 97.9's DJ Aneudy will be there live mixing his signature blend of salsa and meringue.

Click here for more information on Fiesta, or go to BroadwayLeague.com.

Viva Broadway Fiesta is presented by The Broadway League and LatinTRENDS.

It is officially sponsored by Copacabana and Chivas Regal. Official media partners are Telemundo Nueva York and La Mega. Additional support is provided by NYC & Company.

Go to the ILoveNYTheater.com's Spanish section for show information in Spanish www.ilovenytheater.com/sp. And follow Viva Broadway on Twitter @vivabroadway and Facebook: www.facebook.com/vivabroadway.

LatinTRENDS is a multi-platform media company that connects with the aspirational Spanish-dominant and acculturated Hispanic markets. LatinTRENDS produces cutting edge content to inform, entertain and inspire the forward-thinking.

Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and the Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

Fiesta will be held at the legendary Copacabana located at 268 West 47^th Street, NY, NY 10036.