www.singlesnightonbroadway.com
 

(New York, NY – January 18, 2007) The League of American Theatres and Producers, Inc. will pilot a new audience development program targeting tri-state area singles. Singles’ Night on Broadway will take place on Wednesday, February 28, 2007. Tickets go on sale on January 19.

With the purchase of a ticket to any of the participating Broadway or Off Broadway shows (see list below), theatregoers can attend a free pre-show cocktail party at Madame Tussauds New York, the famed wax attraction at 234 West 42nd Street. They can also get special offers at an after-show bash at one of three Times Square locations (Trattoria Dopo Teatro, Zanzibar, and T New York). Throughout the evening, Singles’ Night attendees can participate in a raffle to benefit Broadway Cares/Equity Fights AIDS, a charity committed to mobilizing the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS.

According to the U.S. Census Bureau, there were an estimated 765,000 single people living in New York City in 2005. The League hopes to reach this demographic through audience outreach programs such as Singles’ Night. Aimed at singles, age 21 and older in New York City (and throughout the tri-state area), the new program invites potential Broadway theatre-going singles to “Come by yourself or bring a friend to find a date or meet your mate!”

“Building on the success of the League’s cornerstone audience development program, Kids’ Night on Broadway, we wanted to create a special event to help expand our audience by inviting singles from the tri-state area to get to know other people who share their interest in show-stopping performances,” commented Charlotte St. Martin, Executive Director, The League of American Theatres & Producers, Inc. “With participation from so many remarkable shows and restaurants, we know that Singles’ Night will be a great, unique way to both increase frequency of theatre-going, as well as introduce new audience members to the exciting world of live theatre -- and to each other!”

Singles’ Night on Broadway is sponsored by Madame Tussauds New York, The New York Times, and Budweiser Select.

In the next few weeks, The League will be announcing another great new pilot program, Women’s Night on Broadway, which aims to increase the theatre-going frequency of Broadway’s most loyal demographic.

Participating Shows

Eighteen Broadway shows are participating in Singles’ Night: including The 25th Annual Putnam County Spelling Bee, A Chorus Line, Chicago, Company, The Drowsy Chaperone, Grey Gardens, Hairspray, Journey’s End, Les Misérables, The Lion King, Mamma Mia!, Monty Python’s Spamalot, The Phantom of the Opera, The Producers, Spring Awakening, Talk Radio, Tarzan and Wicked. Four Off Broadway shows are participating including Altar Boyz, The Fantasticks, Mayumana, and Stomp.

Madame Tussauds Pre-Theatre Cocktail Party

With the purchase of a Singles’ Night theatre ticket, singles are invited to attend a free theatre cocktail party at Madame Tussauds New York.

The Pre-Theatre cocktail party is from 5:30 to 7:30 p.m. on Wednesday, February 28th and will afford singles the opportunity to mingle with other singles through special activities such as tarot card and palm readers, fun giveaways and more.

Note: Participants MUST be 21 years of age or older to attend the pre-theatre and post-theatre cocktail parties and will be required to show their Singles’ Night ticket at the door.

To purchase tickets, get more information on the FREE exclusive cocktail party at Madame Tussauds New York and special Singles’ Night post-theatre offers at Times Square area bars and restaurants, log on to www.SinglesNightOnBroadway.com or call the Broadway Line (1-888-Broadway). Tickets can also be purchased at the individual theatre box offices or at the Broadway Ticket Center™ -- a centralized ticket outlet in the heart of New York's Theatre District offering full-priced tickets for same-day and advance performances to Broadway and many Off Broadway shows. When ordering tickets, please use the Singles’ Night promotional code: SNGL07. A handy printout of this information can be downloaded at the website.

About The League of American Theatres and Producers, Inc.

The League of American Theatres and Producers, Inc., created in 1930 is the official trade association for the commercial theatre industry. The League’s 600-plus members include theatre owners and operators, producers, presenters, and general throughout North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to almost 30 million people in New York and across the US and Canada.

The League also sponsors three annual free outdoor concerts: Broadway on Broadway® (with the Times Square Alliance) which attracts upwards of 50,000 theatre fans to Times Square each fall to kick off the new theatrical season; Continental Airlines presents Broadway’s Stars in the Alley®, a celebration in the Theatre District’s historic Shubert Alley marking the official end of the season; and Broadway Under the Stars™ (with NYC & Company) on the Great Lawn of Central Park, which inaugurates New York City’s summer outdoor concert series.

The League maintains and operates programs designed to provide consumers with information about Broadway and a convenient means of accessing tickets. ILoveNYTheater.com is the first-ever multilingual website offering a comprehensive guide to Broadway theatregoing in New York. The site, which is available in six languages, offers tickets to Broadway shows as well as information about hotels, restaurants, transportation, and shopping.

About Madame Tussauds New York

Madame Tussauds New York is an interactive "must do" attraction that provides guests with unique opportunities to create memories with some of the world's biggest icons. Recent additions include the interactive Superman experience, where visitors can “fly” and “lift” heavy objects like Superman, and the Johnny Depp as Captain Jack Sparrow experience, where guests can get in touch with their inner pirate and search through treasure chests. Other recent wax additions include Britney Spears, Lindsay Lohan and Senator Hillary Clinton. Prominently located in the heart of Times Square, Madame Tussauds New York is open 365 days a year at 10 a.m. For more information, visit www.nycwax.com or call (800) 246-8872.