(New  York, April 15, 2008) On the occasion of The Broadway League’s Annual Industry  Conference, AUDIENCE REWARDS has been named the official national patron loyalty program for Broadway.

 “As  the  trade  association  for  the commercial theatre, we believe that AUDIENCE REWARDS can become a powerful marketing platform for producers and theatre  owners  operating  in  New  York  and  around  the country to work cooperatively  to  expand  the  national  audience for Broadway,” commented Charlotte St. Martin, Executive Director, The Broadway League.

AUDIENCE   REWARDS   was   introduced  in  September  2006  as  a  national
appreciation program for Nederlander theatres across the United States. “In devising  this  program,  we  believed  it  would  serve  the  needs of the
industry,”   says   James   L.   Nederlander,  President,  The  Nederlander
Organization.   With   The   Broadway   League’s  endorsement  and  ongoing
collaboration  with  other  theatre  owners,  we  will  continue to develop Audience  Rewards  as  a tool to serve the collective business needs of the industry  and, more importantly, the desires of our patrons in New York and in their own home town.”

AUDIENCE  REWARDS  helps  every  theatergoer  “Make  Every Performance More Rewarding.” Membership is free and includes points towards theatre tickets, travel  and  merchandise; special offers, access to special events and much more.  Consumers  can enroll at the official site, www.audiencerewards.com, an  inclusive  online  information  resource  for  Broadway,  Off-Broadway, National  Touring  Shows  and  other live entertainment events. It features production  notes  for  shows,  links  directly to the authorized ticketing company for each venue.

Speaking  on  behalf  of  The  Broadway  League’s  national membership, Tom Gabbard,  CEO of Blumenthal Performing Arts Center, said, “Audience Rewards is  an  important  step  forward  for  the  Broadway.   This  unprecedented marketing  coalition  reflects the national scope of the Broadway industry. Theatre  owners,  producers  and presenters now have a sustainable platform for  improving  customer  service,  promoting  new  benefits and delivering value-added  experiences  that  are essential ingredients in attracting and keeping our patrons.”

For  more  information  on  Audience  Rewards,  contact  Susan  Lee,  Chief Marketing Officer of The Nederlander Producing Company at 212.840.5577 x124 or slee@nederlander.com.