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(May 23, 2006) Broadway Under the Stars, the free outdoor concert that shines the spotlight on the Theater Capital of the World and its brightest talent, for the first time ever, will take the stage at the greatest outdoor venue in New York City – the Great Lawn in Central Park – on Monday, June 26, 2006 at 8:00 pm. Known as the kick-off of the city’s outdoor concert season, Broadway Under the Stars will be presented by Target and produced by the NYC & Company Foundation and The League of American Theatres and Producers, Inc.
“We are thrilled to bring the magic of Broadway Under the Stars to Central Park’s Great Lawn for the first time. I encourage all New Yorkers and our visitors from around the world to come to the lawn and enjoy this incredible night of classic song and dance by Broadway’s brightest talent, making the enchantment of Broadway accessible to all who love the theatre,” said NYC & Company President and CEO Cristyne L. Nicholas. “We are delighted to partner with Target and The League of American Theatres and Producers to bring Broadway to one of New York City’s most beautiful outdoor spaces.”
“It is with great excitement that we are bringing Broadway Under the Stars, for the first time ever, to Central Park, making it possible for even more people to experience the magic of Broadway -- and in such a glorious setting,” commented Jed Bernstein, President of The League of American Theatres and Producers, Inc. “This year’s concert will be a grand celebration of the Great White Way, demonstrating once again why Broadway is an integral part of the New York City summer outdoor experience, and one of New York City’s most treasured assets.”
“Target is proud to present Broadway Under the Stars on the Central Park’s Great Lawn, and partner with the NYC & Company Foundation and The League of American Theatres and Producers, Inc. to ensure that this concert is something that everyone can enjoy,” said John Remington, vice president, marketing, Target. “This free outdoor performance is a wonderful opportunity for families, friends and visitors to come together and experience true artistic talent in a classic New York venue. It is events like these that have the power to bring people together and positively impact the community by inspiring young minds and enriching the culture in which they grow and thrive.”
The Great Lawn in Central Park is host to some of New York City’s most highly anticipated summer events, including public concerts by The New York Philharmonic and the Metropolitan Opera as well as one-of-a-kind special events such as the Simon and Garfunkel reunion (1981); Placido in the Park (1988) Garth Brooks (1997) and the Dave Matthews Band (2003).
"From Mozart to Dave Matthews, from Stravinsky to Simon & Garfunkel, the Great Lawn has become a public space synonymous with great live music," said NYC Parks & Recreation Commissioner Adrian Benepe. "We are thrilled to introduce yet another genre of musical entertainment - Broadway Theatre - to the Great Lawn, which was built when "I Get a Kick Out of You" from Anything Goes, and "Summertime" from Porgy and Bess were popular hits. We are grateful to NYC & Company, The League of American Theatres and Producers, and to Target for producing such an exciting event to be offered free to the public this summer."
Broadway Under the Stars is made possible by generous support from Title Sponsor Target, Official Sponsors, The New York Times and Time Warner, with additional support from the Music Performance Fund, the Tony Randall Theatrical Fund and telecast sponsor WCBS, who will televise a one-hour special of Broadway Under the Stars on Saturday, July 15, 2006 at 7pm.
New York City tourism is a $21 billion industry which generates $5.4 billion in city, state and federal tax revenues, further supporting essential services including the police and fire departments, public education, sanitation services and transportation infrastructure. Visitor spending supports nearly 330,000 jobs in all five boroughs.
Millions of visitors each year enjoy live theater on Broadway, an industry that contributes $4.3 billion to the New York economy, and employs over 45,000 people. From June 2004-2005, 11.53 million tickets were sold to Broadway shows, the fourth highest in the past two decades, grossing nearly $770 million, the second highest amount in recorded history. The 2005-2006 season is well on its way to surpassing these number.
Find out more about Broadway Under the Stars, visit BroadwayUnderTheStars.com, or call 212-484-1222. Information is also available at NYC & Company’s three Official Visitor Information Centers: midtown at 810 Seventh Avenue and 53rd Street, downtown at City Hall Park at the intersection of Park Row and Broadway, and in Chinatown at the triangle where Canal, Walker and Baxter Streets meet.
About NYC & Company: NYC & Company, the city’s official tourism marketing organization, is a private, membership-based non-profit dedicated to building New York City’s economy and positive image through tourism and convention development, major events and the marketing of the city on a worldwide basis. For more information visit www.nycvisit.com or call 212-484-1222.
About The League of American Theatres and Producers, Inc. : Founded in 1930 and operating under the trademark “Live Broadway,” The League of American Theatres and Producers is the national trade association for the Broadway industry. The League’s 500-plus members include theatre owners and operators, producers, presenters, and general managers in more than 140 North American cities, as well as suppliers of goods and services to the theatre industry.
About Target: Target gives back more than $2 million each week to strengthen families and communities across the nation, with a focus on education, the arts, social services and other vital community partnerships. Since opening its first store in 1962, Target has partnered with nonprofit organizations to help meet community needs. Each year, Target’s nationwide network of team members and retiree volunteers donate over 315,000 hours to more than 7,000 community-based projects. For more information, visit Target.com/community.
Parks & Recreation is the steward of 28,855 acres of land, which make up 14 percent of New York City and includes over 4,000 individual properties, ranging from Yankee Stadium and Central Park to community gardens and greenstreets. We operate more than 800 athletic fields and nearly 1,000 playgrounds; we manage four major stadiums, 550 tennis courts, 51 public pools, 34 recreation centers, 12 nature centers, 13 golf courses, and 14 miles of beaches; we care for 1,200 monuments and 22 historic house museums; we look after 500,000 street trees, and 2 million more in parks. We are New York City's principal provider of athletic facilities. We are home to free concerts, world-class sports events, and cultural festivals.
About WCBS-TV New York: WCBS-TV New York is part of the CBS Television Stations division, one of the largest network-owned station groups consisting of 21 CBS, UPN, one WB and two stations not affiliated with major networks.
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