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Tom Viertel, Executive Director of CTI, has announced the Commercial Theater Institute's 2014 Spring Season. CTI is the theatre industry's leading training and professional development program. It covers a wide range of topics, and features over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award winning producers. CTI programs include a 14-week program that explores producing in depth, a 3-day intensive introduction to producing and half-day or one day workshops on specialized topics.
Mr. Viertel said, "We're very excited about this year's courses. Future producers and investors can learn from and interact with theater owners, TonyAward â - winning producers and creative teams, advertising, marketing and financial executives. These are valuable lessons on every aspect of producing and a chance to get to know many of the people who are leaders in the Broadway community."
CTI's 14-week program on Advanced Topics for Commercial Producers and Managers Monday evenings from 7:00pm - 10:00pm between February 10 and May 19, 2014
3-day Intensive: An Introduction to Commercial Producing
Friday, April 11 - Sunday, April 13, 2014- A 3-day introduction to Broadway producing
A comprehensive overview of producing for the commercial theater and an excellent networking opportunity, this program explores all of the most important aspects of producing for Broadway. It is suitable not only for those who seek a career in producing but also for those interested in investing in Broadway.
Additional upcoming CTI programs:
Marketing: At the Crossroads
Friday, February 21, 2014- One day workshop
An in-depth look at the strategy for reaching your key audience through integrating digital and traditional media, dynamic pricing, understanding of distribution channels, and more.
Producing Workshops, Readings, and Showcases: A Practical Approach
Friday March 14, 2014- One day workshop
A step-by-step guide to the developmental tools available to a Broadway producer, the union rules and regulations for each of these formats and how to budget their costs.
Exploiting Your License
Friday May 9, 2014- Half-day workshop
The legal and structural basics of developing additional revenue streams supported by case histories from successful productions.
Investor Relations & Here's the Pitch
Friday, May 16, 2014- One-day workshop
Specific strategies on how to identify financial sources, how to develop and present an investment proposition, and how to communicate, inform and involve investors as a project unfolds.
Who Gets What?
Monday, June 16, 2014- Half-day workshop
What happens to the money that a production earns when it's running on Broadway and the current industry standards for deal-making with the creative team and co-producers.
7th Annual CTI-O'Neill Summer Workshop: A Producing Practicum
Wednesday, July 9 - Friday, July 11, 2014- 3-day intensive
Teams of participants study advanced topics in producing and develop business plans for a selection of plays and musicals at the O'Neill Summer Conference in Connecticut. The workshop is a mixture of lectures, one-on-one sessions, interaction with writers and directors, and group discussion. The curriculum and setting provide a unique opportunity to interact with artists and understand the process of creative development.
Details and information for all courses can be found at commercialtheaterinstitute.com
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THE COMMERCIAL THEATER INSTITUTE (CTI), now in its 33rd year, is a project of The Broadway League and Theatre Development Fund (TDF). The nation's only formal program, which specifically trains commercial theatre producers, CTI provides resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage. For details and schedules of all CTI programs, visit www.
THE BROADWAY LEAGUE, founded in 1930, is the national trade association for the Broadway industry. The League's 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. For more information, visit www.BroadwayLeague.com, or follow The Broadway League on Twitter@TheBwayLeague or on Facebook. BROADWAY.ORG is the League's new official on-line headquarters for Broadway in NYC and on tour. Download the free Broadway.org mobile app foriOS orAndroid, and the free IBDB mobile app foriOS or Android. The Broadway League annually presents the Antoinette Perry "Tony" Awards,® one of the most coveted awards in the entertainment industry, with The American Theatre Wing.
THEATRE DEVELOPMENT FUND , a not-for-profit service organization for the performing arts, was created in the conviction that the live theatrical arts afford a unique expression of the human condition that must be sustained and nurtured. It is dedicated to developing diverse audiences for live theatre and dance, and strengthening the performing arts community in New York City. Since 1968, TDF's programs have provided over 85 million people with access to performances at affordable prices and have returned over $2.2 billion to thousands of productions. Best known for its TKTS Discount Booths, TDF's membership, outreach, access (including its newly formed Autism Theatre Initiative) and education programs - as well as its Costume Collection - have introduced thousands of people to the theatre and helped make the unique experience of theatre available to everyone, including students and people with disabilities. Recent TDF honors include a 2011 Mayor's Award for Arts and Culture, a 2012 Tony Honor for Excellence for its Open Doors Arts Education Program, a 2012 New York Innovative Theatre Award for its support of the off-Off Broadway community and a 2013 Lucille Lortel honor for "Outstanding Body of Work" in support of the Off Broadway community. For more information go to: www.tdf.org.
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