The treats are multiplying for theatre-loving kids! KIDS' NIGHT ON BROADWAY's special Halloween edition, presented with the support of PLAYBILL®, is gearing up with extra spooky tricks and treats!

This special edition of Kids' Night will salute UNICEF and the 60th Anniversary of their time-honored Trick-or-Treat for UNICEF campaign. The yearly Kids' Night on Broadway program is generously supported by The New York Times. Adam Riegler, currently playing Pugsley Addams in the wonderful, wacky Broadway show The Addams Family, will serve as the National Ambassador.

Kids are invited to join a Halloween Spectacular, Broadway-style! This special KIDS' NIGHT ON BROADWAY® will take place on October 31, 2010 with a pre-theatre Halloween party from 11:00am to 2:00pm at Madame Tussauds New York. KNOB ticket holders will have the opportunity to tour the famed Times Square wax attraction for free, enjoying unique theatre activities along the way. Kids are encouraged to dress up as their favorite Broadway characters.

KIDS' NIGHT ON BROADWAY is when kids ages 6 to 18 can see Broadway shows for free when accompanied by a full-paying adult. Tickets to participating shows for the special Halloween KIDS' NIGHT ON BROADWAY (KidsNightonBroadway.com) are currently on sale. A KIDS' NIGHT ON BROADWAY ticket includes pre-theatre parties, restaurant discounts, parking discounts, special kids' souvenir program provided by PLAYBILL â and Theatre Development Fund, and more.

“Our popular KIDS' NIGHT ON BROADWAY program takes place at theatres throughout the country during the year, including special editions like this one. Shea's Performing Arts Center in Buffalo, NY, is also holding their own Halloween Kids' Night on Broadway for kids attending Mary Poppins on that night,” said Charlotte St. Martin, Executive Director of The Broadway League.

KIDS' NIGHT ON BROADWAY is generously presented by The New York Times and is officially sponsored by Madame Tussauds New York – the famed Times Square wax attraction which is celebrating its 10 th anniversary this year - and the Theatre Development Fund. This special Halloween edition of KIDS' NIGHT is made possible by the generous support of PLAYBILL, and will salute UNICEF and the 60 th anniversary of its time-honored Trick-or-Treat for UNICEF campaign, which, since its inception, has raised nearly $160 million for lifesaving programs worldwide.

To purchase tickets to KIDS' NIGHT ON BROADWAY and for more information including list of discounted restaurants and parking garages, theatregoers can visit KidsNightonBroadway.com. Tickets can also be purchased via broadwayoffers.com or ticketmaster.com or at the individual theatre box offices. USE CODE KNOB2010.

Participating shows* (to date) include:

Broadway Shows:

THE ADDAMS FAMILY
AMERICAN IDIOT
BILLY ELLIOT THE MUSICAL
CHICAGO
FELA!
LA CAGE AUX FOLLES
THE LION KING
LOMBARDI
MAMMA MIA!
MARY POPPINS
MEMPHIS
NEXT TO NORMAL
THE PEE-WEE HERMAN SHOW
THE PITMEN PAINTERS
PROMISES, PROMISES
RAIN - A TRIBUTE TO THE BEATLES ON BROADWAY
WICKED

Off Broadway Shows:

AVENUE Q
JOHN TARTAGLIA'S IMAGINOCEAN
STOMP
THE 39 STEPS
(*Subject to change, and some shows not available for all performances)

All information about Kids' Night on Broadway can be found at KidsNightOnBroadway.com and on Facebook.

KIDS' NIGHT ON BROADWAY SOUVENIR PLAYBILL : Written by teens, this special Halloween edition of Playbill will be an extra fun keepsake for young theatre fans. Generously provided by PLAYBILL and the Theatre Development Fund, it is provided free of charge to all kids who attend the theatre on Kids' Night on Broadway, and is available for download at KidsNightonBroadway.com.

KIDS' NIGHT ON BROADWAY salutes Trick-or-Treat for UNICEF as one of the longest-running youth volunteer initiatives in America. For 60 years, Trick-or-Treat for UNICEF has served as the Original Kids Helping Kids® campaign, providing America's children with a fun and effective way to make a difference in the lives of the world's children.