The Broadway League is launching a new family-friendly initiative called Bway Zone located at BwayZone.com. A website created by the League's digital and marketing departments, this interactive platform will post videos, photos, quizzes, and other Broadway-related content to share with its users.

Bway Zone is an online/social media conversation about what's happening on Broadway in NYC, as well as on national tour throughout the US and Canada. Users will get connected with Broadway shows, stars, and fans; meet the folks who make magic behind the scenes; find out about what other theatregoers are saying; and much more. Whether new to the community or a seasoned Broadway pro, the most important thing is to have fun and explore, share, create, learn, and participate.

One can scroll through the tiles and click on any kind of content or activity to find a mix of posts from individual shows, theatrical websites, other fans, and more -- including exclusive original Bway Zone content. Users are encouraged to share on Facebook, Twitter, and other social platforms.

"The League is thrilled to be launching a new interactive BwayZone.com platform for family engagement. This new digital platform (think Instagram meets Buzzfeed meets Pinterest with a Broadway twist!) will offer curated engagement with Broadway content especially for families, with opportunities for users to participate in and even create content. There is nothing else like this! The world is changing, and so are we. Our goal is to raise awareness of Broadway among fans of all ages, and to encourage theatregoing as family entertainment. We're in the pilot stage now while we begin to build momentum, but it's growing quickly," said Charlotte St. Martin, President of the Broadway League. "Activities including BwayZone, National High School Musical Theatre Awards, Viva Broadway concerts to bring more families through our Family First Nights program and more are part of a strategic plan to engage future audiences in theatre, whether they are in the audience, on stage or backstage."

From October 28, 2015 - November 25, 2015, theatregoers have an opportunity to enter for a chance to win a trip for a family of four to see shows on London's West End. Those who join the BwayZone email list through a special sweepstakes page will be entered for a chance to win the grand prize, which includes: a family of four trip to London, round-trip airfare from any major U.S. city to London via United Airlines, tickets to two West End shows (four tickets per show), and a three-night hotel stay in London's Rosewood Hotel. Official Rules available on BwayZone.com/sweepstakes. No purchase necessary. Open to legal residents of the 48 contiguous U.S. and D.C, age 13 and older. Void in Alaska, Hawaii and where prohibited.

Visit BwayZone.com or follow #BwayZone on Facebook, Twitter, and Instagram!

BwayZone is an official program of the Broadway League and is officially sponsored by The New York Times with additional support from Southern Hospitality BBQ.